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 Guide To Celebrity is your all access pass to the “Business of Celebrity”. The GTC mandate is to inform, educate and highlight the behind the scenes action of celebrity brand alignments, from the most iconic and lucrative endorsements, to the most forgettable and not so successful partnerships of our time.

 So if you’re a fan of pop culture and have a keen interest in understanding Celebrity Branding, PR and Marketing Campaigns, then GTC is just for you.


Zoe Msutwana is a Public Relations Professional and Brand Management specialist. Passion, dedication, hard work and commitment are some of the qualities she attributes to the spike career has seen over the years.

Zoe started her career as a Public Relations Intern at At Vogue Communications Agency, where she worked on the NBCUniversal brand, which houses TV Channels including E! Entertainment, then Style Network Universal Channel and Studio Universal on the DStv platform.

She was later appointed Account Manager for NBCUniversal, less than 6 months into the internship, due to her work ethic and expertise on Pop Culture. In the role, Zoe headlined campaigns such as the first local launches for E!’s Keeping Up With The Kardashians, Fashion Police, as well as the channel Brand Evolution in 2012. Working on the Kim Kardashian Press Junket (held in London) alongside media partners City Press, People and Grazia Magazine, is one of her career highlights.

Following this, Zoe went on to join DNA Brand Architects as a Senior Architect where she oversaw PR/Reputation Management & Strategy Development for brands such as Brutal Fruit, Vodacom Youth, Bonang Matheba and Rimmel London & SA Fashion Week.

Zoe is now the Co-Founder and Head Designer at Mode Brand Studio, a boutique brand design agency, specialising in Brand Strategy, PR Management, Digital Marketing & Publishing.


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